Website Launch: Prompt Gallery
Lead PM | Microsoft | Launching the public-facing website | Spring 2025
Project at a Glance
Problem: Fragmented Copilot resources led to low discovery and engagement
Action: Led consolidation of Capabilities site + Prompt Gallery into a unified experience in <1 month
Solution: Drove alignment across 2 engineering teams + design, content, and marketing
Impact: +300% increase in traffic and engagement. Created a single entry point for Copilot discovery → prompt usage → product adoption
Takeaway: Strategic consolidation & strong distribution can be the fastest path to unlocking growth when user confusion is the core bottleneck
Key Impact Metrics
300%
Increase in MAU
6
# of cross-functional teams
Problem
Customers were confused by fragmented Copilot resources spread across multiple surfaces, leading to low discoverability and underutilization.
Customer interviews made it clear users were confused about about how and where to find Copilot when onboarding.
We had a hard constraint: ship a unified experience within 1 month to align with a company-wide Copilot launch.
Solution
Created a single, unified Copilot destination by merging the 2 websites into a centralized, public-facing experience.
The new site served as a one-stop entry point for both prospective and existing users to:
Understand Copilot’s product ecosystem
Discover high-quality, curated prompts
Immediately try prompts in-product
My Role & Learnings
I led the E2E product strategy and execution under a compressed timeline:
Product strategy & positioning
Identified fragmentation as the core blocker to adoption and proposed consolidation as the highest-leverage solution
Benchmarked competitive prompt ecosystems (e.g., Glean, Salesforce) to inform IA and UX patterns
Defined the homepage as the primary conversion surface for both education and activation
Cross-functional execution
Drove alignment across design, engineering (2 teams), content, and marketing to merge two previously separate platforms
Prioritized homepage infrastructure and redirect architecture to meet the 1-month deadline while preserving existing traffic pathways
Partnered with engineering to migrate content and ensure scalability for future prompt expansion
Go-to-market & growth
Integrated the site into onboarding flows, lifecycle emails, and launch announcements
Established SEO foundation (Bing + Google indexing, tracking, and analytics) to drive organic discovery
Coordinated blog and marketing amplification to ensure launch visibility
Stakeholder management
Presented directly to leadership to secure design and strategy approval under tight timelines
Ensured localization pipelines were initiated early to support global rollout